Tom Lively and Megas MacDonald

As kids in Glendale, Arizona, Tom Lively and his brother Dave grew up around produce farms. "Our grandparents rented 20 acres to a Japanese family who raised flowers, melons, and tomatoes," says Lively, who discovered Eugene in '74 when his buddy's VW threw a rod in Coburg. By the early 80s, after Dave had joined him, the brothers were raising 20 acres of organic veggies for local natural food stores on their Thistle-Brook farm, and were involved in starting the Organically Grown Company, now the largest wholesaler of organic produce in the Pacific Northwest. Currently in his 20th year as "intergalactic sales rep" for OGC, Tom Lively spends weekends with his wife Megas MacDonald, tending the fruit trees and row crops on their Lively Organic Farm in Santa Clara. "I do the sales at the farmers' market on Tuesdays," says MacDonald, who also maintains her art-glass studio, Southpaw Sandblasting, at the farm. "Our farm stand is open for seven weekends, from the third week in July through Labor day. People flock here for the peaches, nectarines, and melons."