A Californian with family roots in Grant's Pass, Ron Burley began his broadcast career at 16 with a summer job at a radio station in Redding. He worked at KIOI radio as a student at SF State, joined CNN as an intern in its first month on air in '81, and again as a reporter in Hawaii. "I was writing on consumer issues," he says. Using software he had written as an amateur programmer, Burley and a partner launched the Hawaii News Network to bring island news to 17 affiliate stations. "We had two reporters to avoid duplication on competing stations," he notes. After selling HNN, Burley moved his software business to Eugene in 1997. He also began traveling to bring his seminar series, The Unscrewed Solution, to consumer groups and companies. When his book Unscrewed: The Consumer's Guide to Getting What You Paid For, came out a year ago, AARP Magazine took notice and asked him to do a regular consumer-advice column: "On Your Side." The first column appeared in July. "The response was tremendous," Burley says. "More than 100 per week." Learn more at unscrewed.biz.